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Inside News on Fundraising for your Organization

How To Get Donors to Agree to A Visit

September 20, 2019 | Joseph Tumolo

In my work with thousands of fundraisers, the biggest challenge I hear is that it’s hard to get the visit. I sometimes struggle with getting the visit as well. Donors…


Which Donors Should You Focus On?

September 18, 2019 | Laurence A. Pagnoni

Focus on those donors whose values are aligned with your mission. What is Value-Alignment? Q:  A reader writes, “Laurence, you mention “value-alignment” a lot in your blog posts when talking…


Four Ways Marketing & Fundraising The Same

September 11, 2019 | Tad Shull

There are strong similarities between nonprofit fundraising and marketing, especially in the basic skills and insights both require. I have worked in both worlds and, over the years, I’ve observed…


A Comprehensive Guide to Your Year-End Drive

September 9, 2019 | Laurence A. Pagnoni

The most lucrative fundraising months of the year are now upon us: September through year-end. The heat is on. Are you ready? Two year-end appeal letters are required, not just…


On Being the Best Fundraiser Possible

August 28, 2019 | Laurence A. Pagnoni

“When we treat a person as he is, we make him worse than he is; when we treat him as if he already were what he potentially could be, we…


Five Ways That Pressure Benefits Fundraising

August 21, 2019 | Laurence A. Pagnoni

Fundraising requires pressure, but it has to be just the right amount: too much pressure and we implode, too little and we underperform. Mother Nature shows us the benefits of…


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Laurence A. Pagnoni

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