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Inside News on Fundraising for your Organization

Having The Conversation

November 15, 2017 | Sheldon Bart

The advent of online applications doesn’t mean you no longer have to talk to a funder. Many grant-makers, especially the independents and family foundations, don’t have Web sites and electronic…


Year End Focus On Major Gifts

November 8, 2017 | Laurence A. Pagnoni

Fundraisers often refer to the 80/20 rule: that 80 percent of your funding typically comes from about 20 percent of your donors. This rule especially comes into play as part…


January Is The Next Best Time For Giving

October 31, 2017 | Laurence A. Pagnoni

The last phase of your year-end drive actually takes place in January. Not everyone will respond to your year-end appeal before December 31st, often because they’re away on vacation or simply too busy…


The Last Four Days Are The Most Important

October 26, 2017 | Laurence A. Pagnoni

Approximately one out of every three dollars in annual giving is donated during the month of December. For online giving, the figure is even higher. This powerful concentration of giving…


The Second Year-End Appeal Letter

October 19, 2017 | Laurence A. Pagnoni

The second year-end appeal letter is a great strategy to secure donations from donors who have not yet responded to the first year-end appeal letter. The second letter typically goes out…


The First Year-End Appeal Letter

October 11, 2017 | Laurence A. Pagnoni

Here’s another important reason your participants should be at ease as they say thanks on your behalf: the same week you begin your Thank-A-Thon, you should also be mailing out…


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