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The First Year-End Appeal Letter

October 11, 2017 | Laurence A. Pagnoni

Here’s another important reason your participants should be at ease as they say thanks on your behalf: the same week you begin your Thank-A-Thon, you should also be mailing out…


The Thanksgiving Thank-A-Thon

October 4, 2017 | Laurence A. Pagnoni

The optimal time to do your Thank-A-Thon is the week before – you guessed it --Thanksgiving. You should consider this week to be the official kickoff of your entire year-end…


Nothing Has Yet Gone To Charity

September 21, 2017 | Laurence A. Pagnoni

President Trump’s inaugural committee raised an unprecedented $107 million and the committee pledged to give leftover funds to charity. That amount doubled President Barack Obama's then-record inauguration donations in 2009,…


Looking At The Biggest Picture

September 21, 2017 | Laurence A. Pagnoni

I'll just say it right out, a nonprofit's survival needs do not constitute a sound argument for raising money. To say that "We need money to survive" is a defensive…


The Do's & Don'ts of Site Visits

September 13, 2017 | Sheldon Bart

Site visits are not inspections.  Inspections occur in the military, and if you’ve never served, you have no idea of the horrors inflicted by the very thought of them.  Barracks…


Spotlight on Jill Mendelson: A Nonprofit Woman With Whom to Reckon

August 23, 2017 | Laurence A. Pagnoni

To interview Jill Mendelson of UJA-Federation of New York is to understand why she’s enjoyed a 33-year run of leadership there: she has a vision, and she means to actualize…


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