Never underestimate the human element in your wealth screening.
All the prospect research in the world doesn’t outweigh the need to include the human element in your wealth screen. Fundraising is a relationship business. Getting to meet your donors to learn about them is crucial for cultivation and solicitation, and yet securing meetings is often harder than securing gifts!
We often don’t know where to begin in securing a meeting. We ask other donors or our trustees, and they too are puzzled. Many stakeholders don’t have a direct connection to the donor. Instead, it’s often the case that your stakeholder knows someone indirectly— “six degrees of separation.” Thankfully, the field of “relationship science” and the attendant software (RelSci) has found a central place in wealth-screening.
RelSci software allows you to compare a list of your stakeholders (board members, donors, corporate leadership) against your list of donor prospects, and map the relationship between the two groups. For instance, a RelSci map will let you know that Sarah (your board member) knows Michael (Sarah’s work colleague) who knows Laurence (your major donor prospect). It’s often quite useful.
Specifically, RelSci software allows you to:
Michael welcomes your feedback about your experiences with wealth screening. May we hear from you on our blog?