By Laurence A. Pagnoni, MPA A reader writes: “My inbox and mailbox are flooded with fundraising appeals from causes using the words ‘terrifying,’ ‘alarming,’ ‘emergency,’ etc. “Yes, we’re in deep sh*t on many levels. Why would they think I don’t know this? The messages only make me more depressed, and
By Alexa Strautmanis Seven is a golden number in marketing. As the “Rule of Seven” goes, an individual must see or interact with your nonprofit’s brand at least seven times in the course of a year before they’re inclined to take any action. Following this rule is a best practice
Six steps to making a grants assessment. By Laurence A. Pagnoni, MPA and Sheldon Bart Here’s a tale of two real nonprofits. Let’s call the first one Amazing Youth, and the second The Real Deal Healthcare. Amazing Youth operates a transitional shelter for homeless youth limited by law to a
By Brooke Bryant, Ph.D; Robin Merle, CFRE; and Laurence A. Pagnoni, MPA As we approach a new year, fundraisers continue to navigate an unsettled landscape. The ongoing COVID-19 pandemic, calls for racial justice, changing donor expectations, and a tight labor market have been central themes in 2021 — and they will continue to
