Create An Impact Report That Shows Donors Your Value

By Laurence A. Pagnoni, MPA A growing number of nonprofits are creating impact reports to show donors how their contributions have made a difference. When done well, impact reports can be powerful tools for showing results through hard numbers. But they truly excel when they amplify the metrics with real-life

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Three Steps to Manage Uncomfortableness in Fundraising

By Laurence A. Pagnoni, MPA We try our utmost to avoid it, but feeling uncomfortable is key to fundraising mastery. In fact, the more advanced fundraising you seek, the more uncomfortable feelings rise. Yet it is an enormous (and lucrative) gift to yourself, and especially to your nonprofit, to work

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Do You Report Back After Donors Are Surveyed?

By Laurence A. Pagnoni, MPA. Your survey to donors is only half the picture. You have to report back your findings. In this blog post, we are modeling for you how to report back, so that you in turn can do the same with your donors. You see, hundreds of

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Behold, the Carbon Neutral Direct Mail Campaign!

By Roger M. Craver, JD. Last week, we celebrated Earth Day, which makes it an appropriate time for fundraisers to think about what we’re really doing — professionally, personally, and collectively — to save our planet. I’m not asking you to think about raising money for climate change or conservation. Instead, it’s time

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