Year-end giving is on all fundraisers’ minds right now—we all want to have the best returns possible. Last week, we described what’s ahead for year-end giving in 2022; you can read about that here. Over the next few weeks, I’ll examine various aspects of year-end giving, including the Thanksgiving Thank-A-Thon,
By Laurence A. Pagnoni, MPA, Michael Taylor, CFRE, Brooke Bryant, CFRE, Alison Plott, MFA, Alexa Strautmanis, Alyssa Greengrass, MA, and Evan Northup, CFRE. Today’s blog post is a team effort as required by such an unwieldy subject: what’s ahead in year-end giving for 2022? We seven contributors are all senior
You are the most important aspect of your fundraising program, not the latest software, not the latest research findings, not the latest prospect research tactic. Solely, you. Without you, all the rest is grist for the mill. These tips drawn from my own recent professional development experiences may inspire you.
“Books are well written or badly written. That is all.” Well, whatever aesthetic criteria Oscar had in mind when talking about literature, we can now scientifically say the same for fundraising copy. All I’ve ever done is write copy (I mean, I’ve done other stuff with my life, but not for