The CEO as Chief Fundraiser: A Role That Should Never Be Delegated

Our recent posts have lasered in on fundraising perennials–retention of fundraising staff, annual funds, and why donors give.  Another perennial stacks up as equally worthy of thoughtful commentary, and that’s the role of the chief executive officer in fundraising.  

A short definition of a CEO is he or she who makes decisions.  Nowadays, we recognize the value of consensus decision-making, and that’s fine.  But the kinds of decisions I’m referring to are the big ones, decisions such as those made by the captain of a ship.

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Fundraiser Retention
How To Improve Fundraiser Retention
March 15, 2023

That disturbingly high turnover rates and low morale plague fundraising professionals is nothing new. Research going back almost two decades shows this to be true.

One study in particular found that the “average fundraiser stays on a job only 16 months.”

In fact, just last year, author Rob Webb called on us to act on fundraising turnover right here in NonProfit Pro.

The past research on turnover was best summarized by our colleague Penelope Burke as follows:

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The Secret to Why Donors Give
March 2, 2023

There are many reasons we in the fundraising industry tell one another about why donors give.  They are moved by your mission, they know a board or staff member, they’ve given for years, to name a few.  I doubt that all of them are true, and I especially doubt that they are all true at the same point in the giving calculus for each donor.

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