4x More Likely To Give

By Laurence A. Pagnoni, MPA

http://www.youtube.com/watch?v=auBBPnLXulk

Transcript:

Hello, this is Laurence.

Did you know that first-time donors who receive a personal thank you within 48 hours of your having received their gift are four times more likely to give again?

Four times more likely to give again. Wow.

Just because you said thank you.

That statistic blew me away. It tells me that the personal touch in fundraising is definitely worth it. This means that you probably want to pick up that phone after donations are made and say thanks for giving. “We noticed that you gave and we appreciated it.”

Should you do that for all donations? I’d say do it for as many as you can. Obviously the big ones.

Perhaps you have a volunteer or trustee who is particularly smooth on the phone. Maybe they can help you with the calls.

Four times more likely to give again.

Wow.

Just because you called and said thank you.

If you found this tip useful, there’s one like it posted every week at my blog, which you can sign up for at lapafundraising.com.

I’d like to help you raise more money so please sign up today. Also, if you’d like a free phone consultation about how to grow your fundraising program, please give me a call at area code 212-932-9008.

This is Laurence wishing you all the best in your fundraising.

We welcome your comments about this post on the LAPA blog.

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Related Posts

Giving Tuesday

Giving Tuesday

GivingTuesday 2022 is coming up, Tuesday, November 29th, and it’s a banner day for many nonprofits. Some use it to launch their year-end campaign. No other day creates the same worldwide feeling of philanthropy and good will. Often stylized as #GivingTuesday for the purposes of hashtag activism, GivingTuesday occurs on the Tuesday after Thanksgiving in the United States. It’s touted as a “global generosity movement unleashing the power of people and organizations to transform their communities and the world.” Perhaps these LAPA blog resources will help you harness the power of GivingTuesday: GivingTuesday: You Have A Decision To Make Countdown

Read More »
Giving

Year-End Giving

Year-End Giving
You never hear people say, “I know when I am.”  But it’s often useful to know where you stand in a temporal sense.  From a fundraiser’s point of view, it’s important to know where you are timewise  when we approach the end of the year.  One of out of every three dollars contributed to nonprofit organizations is donated in the month of December alone!

Read More »

Donors Drop By 7% But Dollars Up 6.2%, Buoyed By Major Donors

U.S. charitable giving increased significantly in Q2 2022, but gains were accompanied by a continuing steep decline in donor acquisition and retention, particularly among new and newly retained donors, according to the Fundraising Effectiveness Project’s (FEP) Second Quarter Fundraising Report. The Fundraising Effectiveness Project (FEP) is a collaboration among fundraising data providers, researchers, analysts, associations, and consultants to empower the sector to track and evaluate trends in giving. The project offers one of the only views of the current year’s fundraising data in aggregate to provide the most recent trends for guiding nonprofit fundraising and donor engagement. The FEP releases

Read More »