Is your fundraising program really working? Today’s brief video helps you answer that question and more.
Laurence talks about a trade secret, Development Audits, and explains the process.
He also describes the conditions that signify when your organization needs one.
It’s a few minutes long, with a terrific impact.
In this age of “fake news”, “alternative facts” “hyper partisanship” and what seems to be a general erosion of trust, why should we even care? And if we care what can we fundraisers do about it?
Of course, every fundraiser should care because trust is the lynchpin of a solid and sustainable relationship with a donor. And because there are ways to measure trust, taking steps to increase the level of trust, and by doing so increase donor value and an organization’s net revenue.
You probably won’t recognize most of the names on the list of the top 50 mega-philanthropists.
MacKenzie Scott’s name, though, immediately rings a bell and puts a smile on the face of those of us serving in the non-profit sector.
Ironically, she is not on that list, unlike her ex-husband.
Yet we love her for the special sensitivity she shows us, and her latest “strike,” an announcement to give away $250 million in funding to small nonprofits, is no exception.
It’s no surprise that we live in very distracting times.
The number of interruptions, tedious processes, and double security verifications is utterly vile.
And those distractions are negatively affecting your fundraising bottom line.
Our recent posts have lasered in on fundraising perennials–retention of fundraising staff, annual funds, and why donors give. Another perennial stacks up as equally worthy of thoughtful commentary, and that’s the role of the chief executive officer in fundraising.
A short definition of a CEO is he or she who makes decisions. Nowadays, we recognize the value of consensus decision-making, and that’s fine. But the kinds of decisions I’m referring to are the big ones, decisions such as those made by the captain of a ship.
