Why Donors Stop Giving to You 

As year-end giving is now upon us, discovering why donors stop giving will provide you a keen understanding of what you need to improve on to get higher fundraising returns.  

A new Bank of America report found that 28% of wealthy donors stop giving to a nonprofit that they supported in the previous year.

Here are the Five Top Reasons:

  1. The donor received too many solicitations or the nonprofit asked for an inappropriate gift amount (38%)
  2. The organization changed leadership or its activities (29%)
  3. The donor changed philanthropic focus to support other causes (27%)
  4. The donor’s personal situation changed (financial, relocation, employment) (22%)
  5. The donor was no longer personally involved in the organization (12%)

These are facts we want to know and use to inform new donor management.

The bottom line is that being thoughtful and staying engaged with your donors, especially through personal contact and donor surveys, will keep you in the know about the changing landscape of your donors.

As a fundraiser for 40+ years, I often find that your donors do not know your organization as well as you may think. In many cases they don’t know you at all! This is a result of a lack of donor cultivation and engagement. Short videos, text messages expressing appreciation, phone calls and newsletters can fix that problem.

Related Posts

Foundations Aren’t Much Interested in You

“America’s foundations are not particularly interested in receiving your proposal.” – Bradford K. Smith, President of Candid

Grateful for Brad Smith’s candor and leadership over the years, I rang him up for a chat. Initially, I wanted to know if what our grant officers suspected was in fact true—that most foundations do not welcome your proposals.

Read More »

Virtual Parties With A Purpose: A Compliment to Large Galas

Do you want to throw small virtual fundraising events? If so, this blog post is for you. Big galas have their place, but smaller online events can be impressively lucrative when done well. Sometimes called “Parlor Gatherings,” we call them “Parties with a Purpose” (PWAP). These events can complement your large gala—or even be held in lieu of it.

Read More »

Your Questions, Our Answers on Starting Over with Individual Donors

The questions below were asked by attendees at our “Starting Over” webinar of April 21, 2021, presented by Roger Craver & Laurence A. Pagnoni.

The questions are fascinating, and we hope you’ll find our answers equally so. The webinar focused on the new rules of individual giving fundraising. We welcome your input as well by posting on our blog.

Read More »

Let Your Donors Know – 2021 Tax Incentives

Here are SPECIAL 2021 TAX INCENTIVES FOR GIVING for you to let your donors know. Congress has provided several economic incentives to help address the far-reaching effects of the COVID-19 pandemic, including additional tax incentives to encourage charitable giving. These incentives are temporary and are scheduled to expire at the end of 2021.

Read More »