Year-End Giving

Giving

By reading this white paper you will learn…

 

  • The latest trends in year-end giving
  • What motivates donors today and other current research findings
  • How to craft year-end appeals that raise more revenue
  • Tips for increasing response rates in direct-mail appeals
  • How to integrate monthly giving options in year-end appeal letters
  • Tactful ways of getting board members involved in year-end giving drives
  • Phoning vs. texting strategies for a successful Thanksgiving Thank-a-Thon
  • Best practices for peak performance “Last Four Days of the Year” drives
  • Where to order Laurence’s books on advanced fundraising

 

Introduction

People often say, “I know where I am.”  This might mean they can locate themselves geographically, or that they know where they stand in some social or professional context.

You never hear people say, “I know when I am.”  But it’s often useful to know where you stand in a temporal sense.  From a fundraiser’s point of view, it’s important to know where you are timewise when we approach the end of the year.  One out of every three dollars contributed to nonprofit organizations is donated in the month of December alone!

Every fundraiser ought to be aware of the opportunities that arrive with the turning of the leaves.  What follows is an updated guide to taking advantage of year-end timing and tactics.

Read More…

Subscribe
Notify of
guest

0 Comments
Inline Feedbacks
View all comments

Related Posts

The CEO as Chief Fundraiser: A Role That Should Never Be Delegated

Our recent posts have lasered in on fundraising perennials–retention of fundraising staff, annual funds, and why donors give.  Another perennial stacks up as equally worthy of thoughtful commentary, and that’s the role of the chief executive officer in fundraising.  

A short definition of a CEO is he or she who makes decisions.  Nowadays, we recognize the value of consensus decision-making, and that’s fine.  But the kinds of decisions I’m referring to are the big ones, decisions such as those made by the captain of a ship.

Read More »
Fundraiser Retention

How To Improve Fundraiser Retention

That disturbingly high turnover rates and low morale plague fundraising professionals is nothing new. Research going back almost two decades shows this to be true.

One study in particular found that the “average fundraiser stays on a job only 16 months.”

In fact, just last year, author Rob Webb called on us to act on fundraising turnover right here in NonProfit Pro.

The past research on turnover was best summarized by our colleague Penelope Burke as follows:

Read More »

The Secret to Why Donors Give

There are many reasons we in the fundraising industry tell one another about why donors give.  They are moved by your mission, they know a board or staff member, they’ve given for years, to name a few.  I doubt that all of them are true, and I especially doubt that they are all true at the same point in the giving calculus for each donor.

Read More »