Year-End Giving


By reading this white paper you will learn…


  • The latest trends in year-end giving
  • What motivates donors today and other current research findings
  • How to craft year-end appeals that raise more revenue
  • Tips for increasing response rates in direct-mail appeals
  • How to integrate monthly giving options in year-end appeal letters
  • Tactful ways of getting board members involved in year-end giving drives
  • Phoning vs. texting strategies for a successful Thanksgiving Thank-a-Thon
  • Best practices for peak performance “Last Four Days of the Year” drives
  • Where to order Laurence’s books on advanced fundraising



People often say, “I know where I am.”  This might mean they can locate themselves geographically, or that they know where they stand in some social or professional context.

You never hear people say, “I know when I am.”  But it’s often useful to know where you stand in a temporal sense.  From a fundraiser’s point of view, it’s important to know where you are timewise when we approach the end of the year.  One out of every three dollars contributed to nonprofit organizations is donated in the month of December alone!

Every fundraiser ought to be aware of the opportunities that arrive with the turning of the leaves.  What follows is an updated guide to taking advantage of year-end timing and tactics.

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