This week, we address our readers’ pressing questions about planned giving.
Did you know that 7% of planned giving donors increased their annual giving after setting up a planned gift? That’s just one example of the timely information you’ll find in today’s blog post.
By Laurence A. Pagnoni, MPA One of the most neglected areas of fundraising can also be one of the most lucrative: planned giving. Too often,
By Laurence A. Pagnoni, MPA This is the third and concluding installment of questions and answers about planned giving, one of the most neglected areas
By Laurence A. Pagnoni, MPA This is the second installment of questions and answers about planned giving, one of the most neglected areas of fundraising
When a nonprofit launches a planned giving program, it’s wise to start simple. Rather than promoting hard-to-understand methods like charitable lead unitrusts, it’s best to encourage your donors to make a simple bequest. After all, everybody needs a will. People understand what they are. Even better, there’s no lifetime cost to your donors.
Because August is “Make A Will” month, I’ve been writing each week about how you can encourage your donors to designate your nonprofit in their
By Laurence A. Pagnoni, MPA Ask LAPA Q. One of our readers writes: Is a fundraising plan part of a strategic plan? If so, why
Your year-end fundraising strategy must pay special attention to the last four days of the year. December is the most lucrative giving month of the
