How to Maximize Fundraising on the Last Four Days of the Year

About one-third of all annual giving occurs in December. For online giving, the figure is even higher. In fact, the last four days of the year are the biggest giving days online.

How will you use those 96 hours?

LAPA Fundraising Founder Laurence A. Pagnoni, MPA and Director of Annual Giving and Research Alexa Strautmanis offer expert guidance on how to make the most of this peak period.