How to Re-engage and Bring Back Lapsed Donors

Sound the alarms: lapsed donors can be revitalized! In fact, lapsed donors are more likely to donate than someone who doesn’t know your organization… and with the right strategy, you can bring them back into the fold.

Nonprofits that focus on receiving a second donation naturally increase their average donor retention rate by about threefold! In this webinar, LAPA Fundraising Founder Laurence A. Pagnoni, MPA and Director of Campaigns & Major Gifts Alyssa Greengrass, MA will show you how to secure repeat gifts at increasing levels from lapsed donors.

From identifying methods to retain and upgrade donors based on the latest data, to creating a strategic retention plan, to employing the moves management process, we’ll break down everything you need to improve retention and turn lapsed donors into recurring ones.

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