Author: Summer Gould

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Top 7 Ways to Get More Response From Your Direct Mail Marketing

Today more than ever, consumers enjoy getting good mail pieces. What is good? There are three basic elements that determine the success of a direct mail marketing campaign: the list, the offer, and the creative.

In order to generate more response from your mail pieces, you need to look at all three of these elements. People only want direct mail that is relevant to them, and it’s up to marketers to deliver.

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