5 Ways to Get Repeat Gifts
By Laurence A. Pagnoni, MPA When you ask a donor to renew his or her support, you’re offering a unique opportunity to make something significant happen in the world, something they deeply want, but cannot affect by themselves. You (the fundraiser) have to be clear about that opportunity and what would happen if it did not exist. This is what engages donors. A unique feature of really engaged donors is their desire to build the future with you. For this reason, fundraisers almost always ask donors to give their support over three or five years. Truly transformative gifts are often made as