By Brooke Bryant, Ph.D; Robin Merle, CFRE; and Laurence A. Pagnoni, MPA As we approach a new year, fundraisers continue to navigate an unsettled landscape. The ongoing COVID-19 pandemic, calls for racial justice, changing donor expectations, and a tight labor market have been central themes in 2021 — and they will continue to influence how we approach our work in 2022. Against that backdrop, we offer these 12 fundraising trends to watch over the next 12 months: The 12 Biggest Nonprofit Trends for 2022 Donors Will Give More Generously Equity Must Be Front and Center Hybrid Is Here to Stay Megadonors Will Be
Author: Laurence A. Pagnoni
By Laurence A. Pagnoni, MPA LAPA blog reader Kennita, who works for a historic preservation nonprofit, writes, “How do I bring equity into our fundraising practices?” Thanks for writing, Kennita, and that’s a terrific question. I hope my answer is useful. It just so happens that a key advanced fundraising trend is to bring equity into your fundraising practices. But what does that really mean, and how do you implement it? For a complete view of 2022 fundraising trends, watch this video. Fundamental Questions Here are two fundamental questions to get you started. What is your fundraising equity approach? The
By Laurence A. Pagnoni, MPA A good question is said to be worth more than a good answer! I believe that wholeheartedly. The dawn of a new year is a perfect time to reassess. As fundraisers, investigating our strategies and practices brings us more revenue. The start of the year is a chance to be reflective and to look ahead. It also offers the first opportunity for many of us to take a deep breath and relax after the hectic year-end giving season. This investigation starts with asking the right questions. The most empowering and galvanizing questions create value. They
By Laurence A. Pagnoni, MPA We must ensure that all charitable donations are made available for charitable use, rather than languishing indefinitely in donor-advised funds (DAFs). After all, donors who contribute to DAFs receive an immediate tax benefit. But nonprofits have no idea when they’ll ever see a dime. DAFs have come under fire for the fact that they are not legally required to spend the money that they receive and can hold it for as long as they want. Plus, the fiduciary managers have an incentive to keep the money in the DAF. Granted, many donor-advised fundholders are both
By Laurence A. Pagnoni, MPA, and Perry W. Kaplan Federal and state agencies provide significant support to nonprofits each year through government grants. But the process for applying for government grants is far from easy. In fact, it’s quite complicated. Competition for government support is intense — and the application process is fraught with complexity. Winning a government grant requires nonprofits to carefully align the main pieces of their grant proposals. Here are seven tips for effectively competing for — and winning — a government grant. Match the Funder’s Priorities More than ever, getting funded requires that you propose projects
By Laurence A. Pagnoni, MPA Your year-end drive likely features written and email appeals delivered between Thanksgiving and the end of the year. That’s good … but … Before you make your appeals, you have an important opportunity to say “thank you” — and to do so in a way that is fresh and vibrant. Thanksgiving offers you a perfect hook for kicking off your year-end drive through a Thank-A-Thon — a “Thanks Bonanza” that you can start preparing for now. I cannot emphasize enough the importance of thanking donors and doing so in ways that do not come attached
By Laurence A. Pagnoni, MPA As Giving Tuesday comes around on November 30, I am asking you to think deeply before you commit to promoting it. My annual struggle over whether to include Giving Tuesday (GT) in my year-end fundraising plan is in full swing. This year, I am distracted by the gargantuan untapped revenue that you can access from those donors with Donor Advised Funds (DAFs) — upwards of $140 billion. I am asking myself if instead of focusing on Giving Tuesday, would it be more lucrative for me to focus on cultivating and soliciting those donors with Donor Advised Funds? Your
By Laurence A. Pagnoni, MPA To quickly understand the difference between a major donor and a transformational donor, here are three examples of very different donors, all of whom at one time were LAPA clients: first, a mega wealthy donor; second, a thoughtful philanthropist who made good use of his family fortune; and third, a widow who leveraged her own gift and invited her family and friends to join her. Michael Bloomberg gave a historic $1.8 billion gift to Johns Hopkins University (JHU) entirely for financial aid, allowing JHU to begin accepting students without regard to their ability to pay.
By Laurence A. Pagnoni, MPA The adage “If you fail to plan, you plan to fail” applies to gift charts. A gift chart shows giving levels from low to high and informs fundraisers on how many donors they need at each level of giving to reach the fundraising goal. As such, gift charts are central to careful development planning. They are also useful for all sizes of nonprofits — not just large campaigns or large organizations. Taking a short amount of time to make, a gift chart will deepen your ability to manage your time and staff resources to focus
As year-end giving is now upon us, discovering why donors stop giving will provide you a keen understanding of what you need to improve on to get higher fundraising returns.
A new Bank of America report found that 28% of wealthy donors stop giving to a nonprofit that they supported in the previous year.