Author: Laurence A. Pagnoni
For several decades now, it’s been a common refrain from funders that choose not to provide general operating support (GOS) grants: we can’t make those grants because it’s too difficult to measure and assess their impact. In CEP’s 2006 report, In Search of Impact, the majority of foundation CEOs said program grants are more effective at assessing grantee results than GOS grants. Further, half of foundation leaders in that report preferred providing program grants, most commonly because they believed it was easier to assess their outcomes.
As year-end giving is now upon us, discovering why donors stop giving will provide you a keen understanding of what you need to improve on to get higher fundraising returns.
A new Bank of America report found that 28% of wealthy donors stop giving to a nonprofit that they supported in the previous year.
The month of December is the most important month for giving overall, and online giving in particular. Approximately one out of every three dollars in annual giving is donated during the month of December. In fact, 28% of nonprofits raise between 26 – 50% of their annual funds from their year-end drive. An additional 36% of nonprofits raise just under 10% of their annual funds from their year-end ask.
Just six weeks away, #GivingTuesday (GT) will take place on Tuesday Dec. 1st. This day of global giving has grown into an impressive movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity. The average online gift was $111.
It may be an opportunity for you to leverage your community giving, but you will have to decide if it’s worth your attention.
While gender equality and civil rights defined the esteemed legal career of Supreme Court Justice Ruth Bader Ginsberg, it also influenced her charitable giving. In 2019, she donated $1 million to more than 60 charities deriving from her winning of the 2019 Berggruen Prize.
All foundations have been impacted by the ups and downs of the stock market and the relief support that nonprofits urgently needed (and still need) because of CV-19. Federal law requires private foundations to spend a portion of their endowments, typically at least 5%, on charitable endeavors each year. Many of the largest private foundations keep close to that 5% floor.