The Art and Science
of Nonprofit Fundraising
Approximately one out of every three dollars in annual giving is donated during the month of December. For online giving, the figure is even higher. This powerful concentration of giving…
There is no harm in making a hard choice to skip Giving Tuesday, especially if you have other parts of your year-end giving program designed and ready to launch, and…
“Charitable giving is increasing steadily,” reported Richard Mittenthal, President & CEO of the TCC Group, “and foundation giving, accounting for less than 20% of all charitable giving, has increased…
Anyone who’s ever listened to a public radio station in the U.S. will be familiar with the concept of a challenge gift drive. Deep into the annual pledge drive, the…
In my work with thousands of fundraisers, the biggest challenge I hear is that it’s hard to get the visit. I sometimes struggle with getting the visit as well. Donors…
Focus on those donors whose values are aligned with your mission. What is Value-Alignment? Q: A reader writes, “Laurence, you mention “value-alignment” a lot in your blog posts when talking…
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