The Art and Science
of Nonprofit Fundraising
“Charitable giving is increasing steadily,” reported Richard Mittenthal, President & CEO of the TCC Group, “and foundation giving, accounting for less than 20% of all charitable giving, has increased…
Anyone who’s ever listened to a public radio station in the U.S. will be familiar with the concept of a challenge gift drive. Deep into the annual pledge drive, the…
In my work with thousands of fundraisers, the biggest challenge I hear is that it’s hard to get the visit. I sometimes struggle with getting the visit as well. Donors…
Focus on those donors whose values are aligned with your mission. What is Value-Alignment? Q: A reader writes, “Laurence, you mention “value-alignment” a lot in your blog posts when talking…
There are strong similarities between nonprofit fundraising and marketing, especially in the basic skills and insights both require. I have worked in both worlds and, over the years, I’ve observed…
The most lucrative fundraising months of the year are now upon us: September through year-end. The heat is on. Are you ready? Two year-end appeal letters are required, not just…
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