December seems to pack two months of activity into 31 short days. This year, it occurred to me there are a lot of lessons we can learn from Rudolph and our friends on the Island of Misfit Toys, lessons about fundraising.
The Thanksgiving holiday is an excellent time to extend gratitude to your donors, do you agree? Before mailing a single year-end fundraising appeal though, you can catch supporters off-guard with a positive Thanksgiving message full of gratitude. Don’t ask for a thing— not volunteer support, not links to social media, not their time, and certainly not their money. Don’t refer to the upcoming year-end appeal or include a donor reply envelope. Don’t mention previous donations. Just tell supporters that, on this Thanksgiving holiday, your nonprofit is thankful for them and why. A nice personal card is in order, or even