By Brooke Bryant, PhD Women’s philanthropy has long been undervalued. Yet, women are statistically more likely to give than men, and 70% of giving circles are populated by women. At a time when women have increased financial power, and are more actively involved in giving decisions than their male counterparts, your nonprofit cannot afford to overlook this important demographic. I once spoke with a women’s rights organization that wanted to grow its major gifts program, and they had a major concern: I just don’t think we can grow our major donor pool. Most of our donors are women — and
Category: Assessment and Strategy
By Laurence A. Pagnoni, MPA Participants are expecting more personal engagement — and a higher production quality — from your online gala and fundraising events. What worked last year will not carry the day if you want to raise more in 2022. Galas are a show. And in this era of virtual and hybrid events, it’s important for you to think differently and make your virtual event as engaging as possible. Many online galas and smaller Parties With A Purpose have room for production and program improvement. Pay attention to the nuances, because fundraising in the time of COVID-19 means
By Laurence A. Pagnoni, MPA A well-executed recurring giving program can generate consistent, ongoing revenue for your mission. Brooklyn Defender Services, a LAPA Fundraising client, recently closed its 2021 annual fund campaign with nearly 6,000 new donors — and recently established a monthly giving program as part of the effort to boost its annual fund. By identifying annual fund donors who are willing to support the organization through automated monthly contributions, Brooklyn Defender Services now has a steady stream of recurring revenue in 2022 from these newly acquired supporters. Your organization can follow a similar path by creating data-driven, personalized
By Laurence A. Pagnoni, MPA A good question is said to be worth more than a good answer! I believe that wholeheartedly. The dawn of a new year is a perfect time to reassess. As fundraisers, investigating our strategies and practices brings us more revenue. The start of the year is a chance to be reflective and to look ahead. It also offers the first opportunity for many of us to take a deep breath and relax after the hectic year-end giving season. This investigation starts with asking the right questions. The most empowering and galvanizing questions create value. They
By Laurence A. Pagnoni, MPA Knowing how much revenue you’re raising is essential. It seems obvious doesn’t it? Yet many fundraisers don’t know how to go about setting the right goal. There’s often silence whenever I ask a Chief Development Officer or the CEO, “How much revenue are you seeking to raise?” Recently, Jane, a mid-career Development Director, was honest with me: “That’s a seemingly simple question, she said, but I really don’t know.” I am empathetic. There are many good reasons why we fundraisers do not know our goal. For example, organizational budgets may not have been shared, or
On occasion, it’s important to return to the fundamentals of fundraising. The Pyramid of Giving is a key fundamental because it illustrates a theoretical overview of development and reminds us of the inextricable relationship between deepening donor engagement and raising more revenue.