Editor’s Introduction: Nikkia Johnson’s blog post is direct by necessity. We do not mean to offend by some of the language. Sometimes great teachers need to get our attention to breakthrough to a truth. This post is important because Nikkia is speaking from her experience, she is sharing a grassroots community-centered perspective, and because her voice as a Black women is often muted within the professional field of fundraising.
I’ll just say it right out, a nonprofit’s survival needs do not constitute a sound argument for raising money. To say that “We need money to survive” is a defensive statement. Instead, talk to your donors and funding partners about golden opportunities to make a difference. The fundamentals of fundraising apply now more than ever. An in-depth and emotional case must be made for your support. The best way to make that case is to focus on the fundamental impact your organization is having on the community it serves. “Impact” will be the buzz word of the nonprofit sector for