
Write a Superb Case Statement
By Laurence A. Pagnoni, MPA A superb case statement communicates to the donor why funds are urgently needed and why philanthropic support makes sense. It’s critical for that to occur on the first page of the case, as this sample does so well, since many people will only read that page. “How can we ever say no?,” the cover page asks. Right from the start the key question is posed and driven home. When executed well, a case statement inspires your donors to invest in your future — and become ambassadors for your mission and vision. Most people associate Cases