Category: Challenge Gifts

As Giving Tuesday Approaches, What’s New in Digital Fundraising

What’s New in Digital Fundraising?

By Laurence A. Pagnoni, MPA Giving Tuesday, November 30, is a digital fundraising wonderland. But is your digital fundraising up to snuff? Below are a number of useful resources that can help you get there. First, here’s a downloadable workbook that walks you step by step through building a great Giving Tuesday campaign. Second, watch our recent webinar that offers timely guidance to shape your Giving Tuesday strategy. Here’s the skinny: Your ability to raise more revenue on Giving Tuesday, and with all your digital fundraising efforts, is tied to adapting to the latest online giving trends. Here are seven recent digital

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Three Steps To Launch Your Challenge Gift Drive

Three Steps To Launch Your Challenge Gift Drive

By Laurence A. Pagnoni, MPA A challenge gift drive begins when a donor makes a substantial donation. Usually it’s a trustee or someone who knows and trusts your organization and has been giving for a while. Someone in your fundraising department realizes that now is a terrific opportunity to encourage giving by others. The fundraiser chats with the donor, and then if they are in agreement, you launch a challenge or gift drive, following the guidelines that you and the donor work out and sign off on. Guidelines can include whom to target for the challenge, when the donor pays

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