
Advancing Your Prospect Research
By Laurence A. Pagnoni, MPA A lot of donor information is hidden. Most donors aren’t advertising their net worth or telling us about the other nonprofits they donate to. So it’s up to us to do the research in advance of our conversations with them. Three Options Nonprofits have three options for conducting this research: Conducting In-House Research — Larger nonprofits with the financial means often build dedicated research teams into their organizational structure. Hiring a Consultant — Instead of hiring a full-time prospect researcher or having an existing staff member screen donors, you can bring in consultants like LAPA