Category: Digital Fundraising

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The Last Four Days: When Online Giving Quintuples

Your year-end fundraising strategy must pay special attention to the last four days of the year. December is the most lucrative giving month of the year, and especially so for online giving. Approximately one out of every three dollars in annual giving is donated in December. In fact, 28% of nonprofits raise between 26% and 50% of their annual funds from their year-end drive. An additional 36% of nonprofits raise nearly 10% of their annual funds from their year-end ask. For online giving, the figure is even higher, with 12% of all annual online giving coming in the last four days. (Statistics

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A Nifty Tool To Improve Fundraising Copy

“Books are well written or badly written. That is all.” Well, whatever aesthetic criteria Oscar had in mind when talking about literature, we can now scientifically say the same for fundraising copy. All I’ve ever done is write copy (I mean, I’ve done other stuff with my life, but not for a living). But it’s only in the past year, since testing and launching the Copy Optimizer, I’ve had any objective criteria by which to assess whether anything I wrote was good or bad. In the fundraising world good or bad is defined by response rate. But despite endless drafts and rounds

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Use this touchpoints as loudspeakers to maximize donor engagement.

7 Key Touchpoints to Keep Donors Engaged

By Alexa Strautmanis Seven is a golden number in marketing. As the “Rule of Seven” goes, an individual must see or interact with your nonprofit’s brand at least seven times in the course of a year before they’re inclined to take any action.  Following this rule is a best practice when it comes to donor engagement. Through multichannel marketing, these seven touches can be seamlessly woven into your nonprofit’s communications to keep your cause top-of-mind for new donors and deepen relationships with your current supporters. Your nonprofit may already be hitting this magic number. If you mail your constituents quarterly,

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Our 2022 Crystal Ball

Our 2022 Crystal Ball

By Brooke Bryant, Ph.D; Robin Merle, CFRE; and Laurence A. Pagnoni, MPA As we approach a new year, fundraisers continue to navigate an unsettled landscape. The ongoing COVID-19 pandemic, calls for racial justice, changing donor expectations, and a tight labor market have been central themes in 2021 — and they will continue to influence how we approach our work in 2022. Against that backdrop, we offer these 12 fundraising trends to watch over the next 12 months: The 12 Biggest Nonprofit Trends for 2022 Donors Will Give More Generously Equity Must Be Front and Center Hybrid Is Here to Stay Megadonors Will Be

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As Giving Tuesday Approaches, What’s New in Digital Fundraising

What’s New in Digital Fundraising?

By Laurence A. Pagnoni, MPA Giving Tuesday, November 30, is a digital fundraising wonderland. But is your digital fundraising up to snuff? Below are a number of useful resources that can help you get there. First, here’s a downloadable workbook that walks you step by step through building a great Giving Tuesday campaign. Second, watch our recent webinar that offers timely guidance to shape your Giving Tuesday strategy. Here’s the skinny: Your ability to raise more revenue on Giving Tuesday, and with all your digital fundraising efforts, is tied to adapting to the latest online giving trends. Here are seven recent digital

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