Category: Direct Mail

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Stop The Postal Rate Hike

This is an urgent postal alert. If your organization uses the U.S. Mail for fundraising, membership development, or communications you should be taking action today. Let me explain. The United…

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Top 7 Ways to Get More Response From Your Direct Mail Marketing

Today more than ever, consumers enjoy getting good mail pieces. What is good? There are three basic elements that determine the success of a direct mail marketing campaign: the list, the offer, and the creative.

In order to generate more response from your mail pieces, you need to look at all three of these elements. People only want direct mail that is relevant to them, and it’s up to marketers to deliver.

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A Comprehensive Guide to Your Year-End Drive

The most lucrative fundraising months of the year are now upon us: September through year-end. The heat is on. Are you ready? Two year-end appeal letters are required, not just one. The donor should receive the first appeal on the Monday before Thanksgiving, and the second on December 26th. The second letter is sent exclusively to those donors who have not yet replied to the first appeal. Allow me to explain. With the fast pace of the holidays, if you don’t give your donors a few gentle reminders, your appeal is likely to get overlooked. One of the top reasons

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The Fundraiser’s Annual Calendar

The Fundraiser’s Annual Calendar

There are three critical periods in the fundraiser’s annual calendar that you should know about. They are as follows: Period I: The January Surprise This is the second most lucrative time for fundraising. Period II: Summertime July and August – the perceived least favorable time, but there are exceptions. Period III: Year-End October through December – the most lucrative time for donors to give and for nonprofits to receive donations. Do these three periods match your experience? Your agency’s actual experience should be infused, so modify my suggestions to fit your circumstances. Later on, I will suggest a few customizations you can

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Raise Donors, Not Donations

Are you willing to spend $1.50 to raise $1? To lose money to make money? You should be. Most donor acquisition mailings never pay for themselves. They lose money. And rightly so.

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