By Laurence A. Pagnoni, MPA Knowing how much revenue you’re raising is essential. It seems obvious doesn’t it? Yet many fundraisers don’t know how to go about setting the right goal. There’s often silence whenever I ask a Chief Development Officer or the CEO, “How much revenue are you seeking to raise?” Recently, Jane, a mid-career Development Director, was honest with me: “That’s a seemingly simple question, she said, but I really don’t know.” I am empathetic. There are many good reasons why we fundraisers do not know our goal. For example, organizational budgets may not have been shared, or
Category: Disaster Fundraising
I’ve combed through the new COVID-19 Relief Package II, and here’s the news from it that affects our nonprofits.