
Advanced Tips For Your Year-End Appeal Letters
Can you imagine how many nonprofit appeal letters I receive after 40 years in fundraising? And yet I still open each one, relish most of them, and occasionally grimace. Here are advanced tips for crafting your year-end appeals that will help you raise more revenue. 1. Is direct mail dead? It most certainly is not. Direct mail is still the workhorse of fundraising. You’ll want to collaborate closely not just with your printer and mail house, but everyone on your team—including your copy editor and graphic designer. What’s a good response rate for direct-mail fundraising? A recent Direct Marketing