By Laurence A. Pagnoni, MPA Your year-end drive likely features written and email appeals delivered between Thanksgiving and the end of the year. That’s good … but … Before you make your appeals, you have an important opportunity to say “thank you” — and to do so in a way that is fresh and vibrant. Thanksgiving offers you a perfect hook for kicking off your year-end drive through a Thank-A-Thon — a “Thanks Bonanza” that you can start preparing for now. I cannot emphasize enough the importance of thanking donors and doing so in ways that do not come attached
Category: Donor Communications
By Peter Panepento, guest blogger, and long-time advocate for all nonprofits As the CEO, you write blogs, deliver speeches, and give media interviews because you believe it will help raise more revenue for your nonprofit. This is a worthy goal. Thought leadership content can be incredibly valuable in connecting with potential donors. I’d like to share with you my observations from my years in the field about creating thought leadership content that actually inspires individuals to take action. Mainly I encourage you to be less overt in your attempts to connect your thought leadership with your fundraising. Instead of
The questions below were asked by attendees at our “Starting Over” webinar of April 21, 2021, presented by Roger Craver & Laurence A. Pagnoni.
The questions are fascinating, and we hope you’ll find our answers equally so. The webinar focused on the new rules of individual giving fundraising. We welcome your input as well by posting on our blog.
If I never again hear the phrase, “now, more than ever,” I would be pleased. I understand why we use it, to convey urgency, but it is hackneyed. Was our mission not urgent before Covid19?
I am writing having just returned from a weekend of silence. With all that has happened this year, I find spending time in stillness necessary, and it’s particularly necessary if you want to go deeper in your donor communications and avoid stale messages.
Editor’s Introduction: Nikkia Johnson’s blog post is direct by necessity. We do not mean to offend by some of the language. Sometimes great teachers need to get our attention to breakthrough to a truth. This post is important because Nikkia is speaking from her experience, she is sharing a grassroots community-centered perspective, and because her voice as a Black women is often muted within the professional field of fundraising.
December seems to pack two months of activity into 31 short days. This year, it occurred to me there are a lot of lessons we can learn from Rudolph and our friends on the Island of Misfit Toys, lessons about fundraising.