If I never again hear the phrase, “now, more than ever,” I would be pleased. I understand why we use it, to convey urgency, but it is hackneyed. Was our mission not urgent before Covid19?
I am writing having just returned from a weekend of silence. With all that has happened this year, I find spending time in stillness necessary, and it’s particularly necessary if you want to go deeper in your donor communications and avoid stale messages.