Category: Donor Communications

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Putting Thanks Back in Thanksgiving–And Your Donor Communications

If I never again hear the phrase, “now, more than ever,” I would be pleased. I understand why we use it, to convey urgency, but it is hackneyed. Was our mission not urgent before Covid19?

I am writing having just returned from a weekend of silence. With all that has happened this year, I find spending time in stillness necessary, and it’s particularly necessary if you want to go deeper in your donor communications and avoid stale messages.

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5 Reasons Your Development Planning Sucks

5 Reasons Your Development Planning Sucks

Editor’s Introduction: Nikkia Johnson’s blog post is direct by necessity. We do not mean to offend by some of the language. Sometimes great teachers need to get our attention to breakthrough to a truth. This post is important because Nikkia is speaking from her experience, she is sharing a grassroots community-centered perspective, and because her voice as a Black women is often muted within the professional field of fundraising.

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4x More Likely To Give

4x More Likely To Give

By Laurence A. Pagnoni, MPA http://www.youtube.com/watch?v=auBBPnLXulk Transcript: Hello, this is Laurence. Did you know that first-time donors who receive a personal thank you within 48 hours of your having received their gift are four times more likely to give again? Four times more likely to give again. Wow. Just because you said thank you. That statistic blew me away. It tells me that the personal touch in fundraising is definitely worth it. This means that you probably want to pick up that phone after donations are made and say thanks for giving. “We noticed that you gave and we appreciated

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Truly Acknowledging Your Donors

Truly Acknowledging Your Donors

By Laurence A. Pagnoni, MPA “If the only prayer you ever said was thank you, that would be enough.” Meister Eckhart A modest gift arrived from a donor who I had hoped would give more. My Chief Development Officer saw my frown, closed the office door and sat down. “Laurence”, he said, “every gift, no matter the size, is important. He didn’t have to give us anything.” That was 28 years ago when I was the CEO of a large nonprofit. I recall the sting of that lesson often. I was schooled about gratitude. I don’t think we talk enough

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Three Non-Traditional Nonprofit Annual Report Styles

Three Non-Traditional Nonprofit Annual Report Styles

In this digital age, the main comment I hear from donors about our book-length nonprofit annual report is that “no one actually reads them, right?” Sadly, it’s true, but like many nonprofits today, we’re adopting new conventions to more effectively communicate with our donors. Succinct annual reports are replacing the old fashion book-length version, and are designed to be a fast read (or view), and more conveniently shared. These pieces are 100% donor-centered and pack an emotional punch meant to create greater impact with less content.

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