Category: Donor Cultivation

Segmentation Tips To Raise More At #GivingTuesday And Year-End

Segmentation Tips to Raise More at #GivingTuesday and Year-End

By Ryan Carpenter November and December are a prime time for philanthropy, with 31% of donations occurring in December alone. But if you aren’t prepared to ride the coming wave of support, you could be leaving dollars behind. One of the best strategies to make the most of the giving season is to develop segmented messages for various donor groups. Given that donors have been shown to give 10% to 25% more when messages are personalized, you must not ignore the power of customized messages. Any fundraiser can apply the following segmentation best practices to #GivingTuesday and year-end campaigns. The

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Attention CEOs: Your Thought Leadership Can Boost Your Fundraising

  By Peter Panepento, guest blogger, and long-time advocate for all nonprofits As the CEO, you write blogs, deliver speeches, and give media interviews because you believe it will help raise more revenue for your nonprofit. This is a worthy goal. Thought leadership content can be incredibly valuable in connecting with potential donors. I’d like to share with you my observations from my years in the field about creating thought leadership content that actually inspires individuals to take action. Mainly I encourage you to be less overt in your attempts to connect your thought leadership with your fundraising. Instead of

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