Category: Donor Cultivation

Guest Blog (1)

Attention CEOs: Your Thought Leadership Can Boost Your Fundraising

By Peter Panepento, guest blogger, and long-time advocate for all nonprofits As the CEO, you write blogs, deliver speeches, and give media interviews because you believe it will help raise more revenue for your nonprofit. This is a worthy goal. Thought leadership content can be incredibly valuable in connecting with potential donors. I’d like to share with you my observations from my years in the field about creating thought leadership content that actually inspires individuals to take action. Mainly I encourage you to be less overt in your attempts to connect your thought leadership with your fundraising. Instead of making

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