Your Legacy Society
Because August is “Make A Will” month, I’ve been writing each week about how you can encourage your donors to designate your nonprofit in their will. So far, I’ve focused on the importance of using phrases that work better than our industry estate-giving language. I’ve also conveyed the top facts that can guide you to raising more planned-giving revenue. Plus I shared the key sentences you’ll want to use in your donor communications. This week’s focus is on establishing, or advancing, your Legacy Society. Establishing a Legacy Society An absolutely essential aspect of a robust planned-giving program is thanking and