New Donor Giving Trends
By Laurence A. Pagnoni, MPA Fidelity Charitable conducted an initial survey of 3,055 charitable individuals in March 2020. They then conducted a subsequent survey in January 2021 to detect any shifts in donor attitudes and behaviors related to the COVID-19 pandemic and other events of 2020. There are more than a dozen takeaways, but here are the top four: A quarter of donors have donated to charity through a social media platform, and 4 in 10 have made donations through crowdfunding platforms. The study doesn’t say so, but if 25% of donors donated through social media, guess what platform the