Are You Making The Most of a Booming Stock Market?
By Laurence A. Pagnoni, MPA and Jay Frost The stock market has hit historic highs, and most of the gains have gone to a small number of extraordinarily wealthy and very philanthropic individuals. You can watch the full treatment of this critical subject on our recent webinar. There’s an extraordinary opportunity at hand. Is your fundraising adapting to capture it? Charities should be taking dramatic measures to make it easier for donors to give. Donor behavior has also been changing, and people are adopting different types and methods of donations. For instance, stock donations are quickly growing by high double-digit rates while