By Laurence A. Pagnoni, MPA Three new realities distinguish 2021 year-end giving. Engaging these new realities can significantly increase your year-end giving drive. They are…. You can now add a “donate” button to your Zoom events. Donor-advised funds have grown to gargantuan levels. Engaging giving circles should be a part of your strategy. While the fundamentals of year-end giving still apply, and I describe them in great detail here, 2021 also brings us three unique approaches for you to capitalize on, literally. Zoom Donate Button The new Zoom donate button is similar to Facebook’s donate button—but with a key difference.
Category: Giving Circles
By Roger Craver A wise fundraiser constantly searches for new approaches. “New” in terms of sources and approaches to giving beyond the conventional landscape on which most fundraisers graze. I write to sharpen your focus on the growing importance of the giving circle when it comes to diversifying and democratizing philanthropy. According to Philanthropy Together, there are 2,000+ giving circles in the U.S. involving approximately 150,000 donors who have contributed $1.29 billion. You’ll find a treasure trove of info on the power of giving circles when you visit the following links to Philanthropy Together’s website: Find a Giving Circle Support a Giving Circle Start