GivingTuesday 2022 is coming up, Tuesday, November 29th, and it’s a banner day for many nonprofits. Some use it to launch their year-end campaign. No other day creates the same worldwide feeling of philanthropy and good will. Often stylized as #GivingTuesday for the purposes of hashtag activism, GivingTuesday occurs on the Tuesday after Thanksgiving in the United States. It’s touted as a “global generosity movement unleashing the power of people and organizations to transform their communities and the world.” Perhaps these LAPA blog resources will help you harness the power of GivingTuesday: GivingTuesday: You Have A Decision To Make Countdown
Category: Giving Tuesday
By Ryan Carpenter November and December are a prime time for philanthropy, with 31% of donations occurring in December alone. But if you aren’t prepared to ride the coming wave of support, you could be leaving dollars behind. One of the best strategies to make the most of the giving season is to develop segmented messages for various donor groups. Given that donors have been shown to give 10% to 25% more when messages are personalized, you must not ignore the power of customized messages. Any fundraiser can apply the following segmentation best practices to #GivingTuesday and year-end campaigns. The
By Laurence A. Pagnoni, MPA Giving Tuesday, November 30, is a digital fundraising wonderland. But is your digital fundraising up to snuff? Below are a number of useful resources that can help you get there. First, here’s a downloadable workbook that walks you step by step through building a great Giving Tuesday campaign. Second, watch our recent webinar that offers timely guidance to shape your Giving Tuesday strategy. Here’s the skinny: Your ability to raise more revenue on Giving Tuesday, and with all your digital fundraising efforts, is tied to adapting to the latest online giving trends. Here are seven recent digital
By Laurence A. Pagnoni, MPA As Giving Tuesday comes around on November 30, I am asking you to think deeply before you commit to promoting it. My annual struggle over whether to include Giving Tuesday (GT) in my year-end fundraising plan is in full swing. This year, I am distracted by the gargantuan untapped revenue that you can access from those donors with Donor Advised Funds (DAFs) — upwards of $140 billion. I am asking myself if instead of focusing on Giving Tuesday, would it be more lucrative for me to focus on cultivating and soliciting those donors with Donor Advised Funds? Your
There is a definite flow of philanthropic revenue, peaks, and valleys, throughout the year, distinct times, like the last quarter, when more donor giving is realized. You have to understand when those moments are, and what activities work best to capture the most revenue.
Just six weeks away, #GivingTuesday (GT) will take place on Tuesday Dec. 1st. This day of global giving has grown into an impressive movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity. The average online gift was $111.
It may be an opportunity for you to leverage your community giving, but you will have to decide if it’s worth your attention.
By Laurence A. Pagnoni, MPA There are three critical periods in the fundraiser’s annual calendar that you should know about. They are as follows: Period I: The January Surprise This is the second most lucrative time for fundraising. Period II: Summertime July and August – the perceived least favorable time, but there are exceptions. Period III: Year-End October through December – the most lucrative time for donors to give and for nonprofits to receive donations. Do these three periods match your experience? Your agency’s actual experience should be infused, so modify my suggestions to fit your circumstances. Later on, I will suggest