Our recent posts have lasered in on fundraising perennials–retention of fundraising staff, annual funds, and why donors give. Another perennial stacks up as equally worthy of thoughtful commentary, and that’s the role of the chief executive officer in fundraising.
A short definition of a CEO is he or she who makes decisions. Nowadays, we recognize the value of consensus decision-making, and that’s fine. But the kinds of decisions I’m referring to are the big ones, decisions such as those made by the captain of a ship.