Category: Major Gift Fundraising

Why Donors Stop Giving to You

Why Donors Stop Giving to You 

As year-end giving is now upon us, discovering why donors stop giving will provide you a keen understanding of what you need to improve on to get higher fundraising returns.

A new Bank of America report found that 28% of wealthy donors stop giving to a nonprofit that they supported in the previous year.

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A New Approach to Major Funding

Unleashing Philanthropy’s Big Bets for Social Change [i] , a collection of articles, offers the latest thinking about grants of $25 million-plus awarded by individual philanthropists and private foundations are changing the ways that social entrepreneurs, nonprofit organizations, donors, and philanthropic advisors in the U.S. and abroad are working to have an impact on major social problems. Here are five tips to help you succeed: A Trusting Relationship. You need a donor or funder who knows you well and trusts you deeply. Building this type of relationship takes time and effort. A Clear Investment Hypothesis To attract a big bet, you

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The Trouble with Securing Donor Meetings

Is getting a meeting with a donor more difficult for you than securing the gift? If so, that’s my experience too. The fact is that, if you get the meeting, your chances of securing the gift are relatively certain. Click here to tweet this article. Why is it so Difficult? There are many answers to this question. We’ve become more dependent on technology and because of it, our donor relationships are more distant. It’s easier to zoom in for a video call than to leave your office and meet in person. Another reason is that the increase in income disparity

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Hot 2018 Trend Tip: Boost Major Gift Solicitation of Older Donors Now

Overwhelming 2018 data indicates significant charitable giving increases in giving by high-income donors (incomes over $1 million annually), but an overall decline in giving for lower-income individuals because of the new tax laws. The increase in donor-advised funds also supports the data. Adding to this data, the 90/10 rule (90% of the dollars will come from 10% of the donors) applies. It tells you that you should be spending 90% of your time working with the top 10% of the donors, not the other 90% who will only provide 10% of the donations. This was formerly known as the 80/20

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How To Wreck The Stewardship Of A Major Gift

A friend of mine who sits on a nonprofit board has been working to cultivate as a major donor a very wealthy businessman with a strong interest in the nonprofit’s cause—the environment. In fact, the businessman has financed and participated in numerous field projects that have contributed to environmental knowledge. It seemed like a match made in nonprofit heaven. Since my friend has a journalistic background, he decided to interview the businessman about his latest environmental activities. The interview would appear in the next issue of the nonprofit’s journal and serve as the initial step in developing a relationship. Everything

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Major Gift Officers: Good Things Come to Those Who Wait

The rate of turnover among fundraisers remains high, and among no cohort of advancement professionals is this movement more pronounced than major gift officers (MGOs). Recent studies and surveys by CASE, AFP and others suggest the average tenure of a front-line fundraiser is now somewhere in the range of 1.5 to 3.5 years.Whatever the actual tenure numbers may be, it’s obvious that a lot of major gift officers are on the move. So if you’re a gift officer with even a smidgen of experience, someone will probably try enticing you to move in the year ahead. My advice: Don’t do it.  My

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Is Proportionality Limiting Your Large Gifts?

Have you ever wondered why you’re not getting larger individual donations or funder awards? It is perplexing, isn’t it?  You did your research and you knew that the donor/funder made larger gifts, but they haven’t made them to your agency! This is frustrating. You wonder, “Was it how we asked? What happened?” Generally, the reason is rooted in the principle of proportionality.  When proportionality is at work, most fundraisers are not aware of it. You see, from my experience, most donors or funders usually give in proportion to your annual budget or campaign size, at no more than 10% of the goal. So, for example, if your annual organizational budget

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What Do Fundraisers Do? (And why it matters)

Having worked as a professional fundraiser for more than two decades, I am convinced that a better understanding of our work is needed. People generally know what an accountant or bookkeeper does. By virtue of television, people think they know what a lawyer or forensic scientist does. But when it comes to fundraising, there are two common misperceptions. One: those high-end fundraisers who work for the most distinguished hospitals, universities, and museums and earn high salaries are thought of as miracle workers who weave magic spells over wealthy philanthropists and mysteriously produce large sums of money for the institutions that

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