Leverage Make-a-Will Month To Boost Planned Giving
By Laurence A. Pagnoni, MPA Baby Boomers will pass on more than $30 trillion in wealth to the next generation over the ensuing 25 years — and they are deciding right now who to leave their estates to. Further, the Coronavirus pandemic has stimulated a rapid rise in estate planning and legacy or planned giving, as well as a drop in cash gifts due to economic uncertainty. That’s why taking advantage now of August being the National Make-A-Will Month is a great fundraising step. You have a significant opportunity to increase your nonprofit’s planned gifts by making your donors aware