
Use Text Messaging for Donor Stewardship
Text messaging is an important — and largely underused — donor stewardship tool. Advanced fundraisers have been slow to fully embrace text (aka SMS) messaging largely out of fear that they are intruding on their donors. But as texting has become the primary form of communication for many of us, it’s time to move past that fear and embrace texting as a central piece of your larger donor communications strategy. Text marketing has an incredible 98% open rate — and most messages are read within the first 30 minutes of delivery. The average American sends more than 40 texts per