Raise Donors, Not Donations
Are you willing to spend $1.50 to raise $1? To lose money to make money? You should be. Most donor acquisition mailings never pay for themselves. They lose money. And rightly so.
Category: Moves Management
Are you willing to spend $1.50 to raise $1? To lose money to make money? You should be. Most donor acquisition mailings never pay for themselves. They lose money. And rightly so.