Category: Moves Management

Who’s Driving?

Donor centered giving, what does it mean?  Some say it’s as simple as keeping your donors connected with your agencies work and letting them know that their contribution is meaningful and significant.  While this is important, donor centered giving seeks a much larger modification in your fundraising thinking. Simply put, it’s not about you; it’s about your donor. It’s not about the extra hours you spend each week serving clients, or the number of meals you serve to those in need, or the amount of students you are able to accommodate in your classroom.  It’s about the story of a

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Raise Donors, Not Donations

Are you willing to spend $1.50 to raise $1? To lose money to make money? You should be. Most donor acquisition mailings never pay for themselves. They lose money. And rightly so.

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