By Laurence A. Pagnoni, MPA As Giving Tuesday comes around on November 30, I am asking you to think deeply before you commit to promoting it. My annual struggle over whether to include Giving Tuesday (GT) in my year-end fundraising plan is in full swing. This year, I am distracted by the gargantuan untapped revenue that you can access from those donors with Donor Advised Funds (DAFs) — upwards of $140 billion. I am asking myself if instead of focusing on Giving Tuesday, would it be more lucrative for me to focus on cultivating and soliciting those donors with Donor Advised Funds? Your
Category: Online Giving
Just six weeks away, #GivingTuesday (GT) will take place on Tuesday Dec. 1st. This day of global giving has grown into an impressive movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity. The average online gift was $111.
It may be an opportunity for you to leverage your community giving, but you will have to decide if it’s worth your attention.
In recent months Facebook has expanded the ways its users can support their favorite charities. The company announced a $50 million match in support of communities rebuilding after disasters. That’s very helpful. Further, they waived the processing fees on donations collected for nonprofits that use their platform. This too is very helpful. However, there are a few caveats you should be aware of. I’ll start with the good news. The DONATE Button: The DONATE button on Facebook is an easy way for your registered nonprofit to increase revenue. However, it’s a bit more complicated than it may seem at first
Amazon is the superstore of all online retailers, and to add to its never-ending repertoire of merchandise and services, Amazon launched AmazonSmile in 2013. AmazonSmile is a means for consumers to shop and donate to their favorite charities at the same time. AmazonSmile offers the same selection as Amazon—except the company will donate a 0.5 percent of the eligible purchase price to a charity of the consumer’s choosing. To date, there are over 1 million charitable organizations registered on AmazonSmile. In 2014, AmazonSmile made over $9.2 million, $5.1 million of which was donated to charitable organizations, according to GuideStar.