Category: Online Giving


Helping Your Donors Navigate Tax Season

By Laurence A. Pagnoni, MPA Tax season is a great time to communicate with your donors about how they can make smart decisions about their giving. In fact, if you have donors who are required to make annual distributions from their individual retirement accounts, there is still time for them to receive a benefit on their 2021 tax returns. According to IRS rules, anyone who has an IRA must take a required minimum annual distribution (RMD) from their accounts once they turn 72. But that time is growing short. Eligible donors have until Tax Day (April 18) to give money

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The tips below will help your virtual gala succeed.

Make Your Online Gala Pop

By Laurence A. Pagnoni, MPA Participants are expecting more personal engagement — and a higher production quality — from your online gala and fundraising events.   What worked last year will not carry the day if you want to raise more in 2022.  Galas are a show. And in this era of virtual and hybrid events, it’s important for you to think differently and make your virtual event as engaging as possible.  Many online galas and smaller Parties With A Purpose have room for production and program improvement. Pay attention to the nuances, because fundraising in the time of COVID-19 means

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The Last Four Days When Online Giving Quintuples

The Last Four Days: When Online Giving Quintuples

The month of December is the most important month for giving overall, and online giving in particular. Approximately one out of every three dollars in annual giving is donated during the month of December. In fact, 28% of nonprofits raise between 26 – 50% of their annual funds from their year-end drive. An additional 36% of nonprofits raise just under 10% of their annual funds from their year-end ask.

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Giving Tuesday vs. Donor Advised Funds

Giving Tuesday vs. Donor Advised Funds

By Laurence A. Pagnoni, MPA As Giving Tuesday comes around on November 30, I am asking you to think deeply before you commit to promoting it. My annual struggle over whether to include Giving Tuesday (GT) in my year-end fundraising plan is in full swing. This year, I am distracted by the gargantuan untapped revenue that you can access from those donors with Donor Advised Funds (DAFs) — upwards of $140 billion. I am asking myself if instead of focusing on Giving Tuesday, would it be more lucrative for me to focus on cultivating and soliciting those donors with Donor Advised Funds? Your

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#GivingTuesday You Have A Decision to Make

#GivingTuesday: You Have A Decision to Make

Just six weeks away, #GivingTuesday (GT) will take place on Tuesday Dec. 1st. This day of global giving has grown into an impressive movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity. The average online gift was $111.

It may be an opportunity for you to leverage your community giving, but you will have to decide if it’s worth your attention.

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Facebook Fundraising The Good & The Bad

Facebook Fundraising: The Good & The Bad

By Laurence A. Pagnoni, MPA In recent months Facebook has expanded the ways its users can support their favorite charities. The company announced a $50 million match in support of communities rebuilding after disasters. That’s very helpful. Further, they waived the processing fees on donations collected for nonprofits that use their platform. This too is very helpful. However, there are a few caveats you should be aware of. I’ll start with the good news. The DONATE Button: The DONATE button on Facebook is an easy way for your registered nonprofit to increase revenue. However, it’s a bit more complicated than

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Amazon Smile Are Charities Smiling Back

Amazon Smile: Are Charities Smiling Back?

Amazon is the superstore of all online retailers, and to add to its never-ending repertoire of merchandise and services, Amazon launched AmazonSmile in 2013. AmazonSmile is a means for consumers to shop and donate to their favorite charities at the same time. AmazonSmile offers the same selection as Amazon—except the company will donate a 0.5 percent of the eligible purchase price to a charity of the consumer’s choosing. To date, there are over 1 million charitable organizations registered on AmazonSmile. In 2014, AmazonSmile made over $9.2 million, $5.1 million of which was donated to charitable organizations, according to GuideStar.

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