Category: Planning

Discomfort in Fundraising

Three Steps to Manage Uncomfortableness in Fundraising

By Laurence A. Pagnoni, MPA We try our utmost to avoid it, but feeling uncomfortable is key to fundraising mastery. In fact, the more advanced fundraising you seek, the more uncomfortable feelings rise. Yet it is an enormous (and lucrative) gift to yourself, and especially to your nonprofit, to work through these initial feelings. Aversion for being uncomfortable is understandable. Uncomfortable situations trigger feelings of being out of control. Anxiety and fear storm through us and our bodies get tense. Being uncomfortable goes against our innate desire to feel calm and at peace. Many fundraisers call me when they are

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