Category: Recurring Giving

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Reassuring Donors in Turbulent Times

We all lose perspective. Donors particularly lose perspective about their vital role in supporting your mission when faced with seemingly more crucial causes. That’s especially true right now as they experience the horrors of war, political misinformation campaigns that fracture our society, and personal economic struggles like higher prices. In the midst of the AIDS pandemic, Peter Drucker once told me that it was his job “to lift the chin of [his] staff and volunteers to inspire them beyond the fear of dying to embrace their full potential to care for others and to provide real service.” So I will

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Recurring Giving

Generate Ongoing Revenue Through Recurring Giving

By Laurence A. Pagnoni, MPA A well-executed recurring giving program can generate consistent, ongoing revenue for your mission. Brooklyn Defender Services, a LAPA Fundraising client, recently closed its 2021 annual fund campaign with nearly 6,000 new donors — and recently established a monthly giving program as part of the effort to boost its annual fund. By identifying annual fund donors who are willing to support the organization through automated monthly contributions, Brooklyn Defender Services now has a steady stream of recurring revenue in 2022 from these newly acquired supporters. Your organization can follow a similar path by creating data-driven, personalized

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Monthly Giving is the Smart Answer

Monthly Giving is the Smart Answer

By Laurence A. Pagnoni, MPA Quick Stats Online giving only grew by 1% in 2018, according to recent data. Also true is that it grew 23% in 2017. Also true is that while nonprofits sent four percent more fundraising emails last year, email revenue went down eight percent! Sending more email is clearly NOT the answer; better quality content is. Better quality includes shorter (90-second) emotional videos. However, that content should relate to your donor audience. (Why do I almost never see any videos of donors giving testimony about why they give?) Monthly giving is clearly a solution to securing

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5 Ways to Get Repeat Gifts

5 Ways to Get Repeat Gifts

By Laurence A. Pagnoni, MPA When you ask a donor to renew his or her support, you’re offering a unique opportunity to make something significant happen in the world, something they deeply want, but cannot affect by themselves. You (the fundraiser) have to be clear about that opportunity and what would happen if it did not exist. This is what engages donors. A unique feature of really engaged donors is their desire to build the future with you. For this reason, fundraisers almost always ask donors to give their support over three or five years. Truly transformative gifts are often made as

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