Category: Thanksgiving Drives

Kick Off Your Year-End Fundraising Drive With a Thank You-2

Kick Off Your Year-End Fundraising Drive With a Thank You

By Laurence A. Pagnoni, MPA Your year-end drive likely features written and email appeals delivered between Thanksgiving and the end of the year. That’s good … but … Before you make your appeals, you have an important opportunity to say “thank you” — and to do so in a way that is fresh and vibrant. Thanksgiving offers you a perfect hook for kicking off your year-end drive through a Thank-A-Thon — a “Thanks Bonanza” that you can start preparing for now. I cannot emphasize enough the importance of thanking donors and doing so in ways that do not come attached

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