By Laurence A. Pagnoni, MPA We try our utmost to avoid it, but feeling uncomfortable is key to fundraising mastery. In fact, the more advanced fundraising you seek, the more uncomfortable feelings rise. Yet it is an enormous (and lucrative) gift to yourself, and especially to your nonprofit, to work through these initial feelings. Aversion for being uncomfortable is understandable. Uncomfortable situations trigger feelings of being out of control. Anxiety and fear storm through us and our bodies get tense. Being uncomfortable goes against our innate desire to feel calm and at peace. Many fundraisers call me when they are
Category: Transformational Fundraising
By Laurence A. Pagnoni, MPA To quickly understand the difference between a major donor and a transformational donor, here are three examples of very different donors, all of whom at one time were LAPA clients: first, a mega wealthy donor; second, a thoughtful philanthropist who made good use of his family fortune; and third, a widow who leveraged her own gift and invited her family and friends to join her. Michael Bloomberg gave a historic $1.8 billion gift to Johns Hopkins University (JHU) entirely for financial aid, allowing JHU to begin accepting students without regard to their ability to pay.
By Laurence A. Pagnoni, MPA When you ask a donor to renew his or her support, you’re offering a unique opportunity to make something significant happen in the world, something they deeply want, but cannot affect by themselves. You (the fundraiser) have to be clear about that opportunity and what would happen if it did not exist. This is what engages donors. A unique feature of really engaged donors is their desire to build the future with you. For this reason, fundraisers almost always ask donors to give their support over three or five years. Truly transformative gifts are often made as