Prospect researchers are often asked about how to cultivate a diverse donor pool. This is a worthy question, but first examining your nonprofit’s organizational structures, especially by those of us with white access, and privilege, is needed. You see, before we can address where to find diverse donors, we need to assess if our institution is creating an environment in which diverse donors would not only feel welcomed, valued, and heard, but in which they feel safe and engaged to invest their capital. To have a stronger organizational readiness, consider these questions: • What do we offer to diverse donors?
We are proud to share this guest blog post by Mark Phillips of Bluefrog Fundraising. A few weeks ago, I presented Rogare’s inaugural Critical Fundraising lecture at Kingston University. My topic was charity rebranding. It’s an area of work I’ve long been interested in. I love great brands, and as a result, I tend to track what happens after a charity rebrands by keeping an eye on the numbers in their annual reports. By and large, if a rebrand is a tweak – that’s a change of visual ID, typeface or even a logo, it doesn’t really have much impact on