Category: Year-End Giving

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Why Donors Stop Giving to You

Why Donors Stop Giving to You 

As year-end giving is now upon us, discovering why donors stop giving will provide you a keen understanding of what you need to improve on to get higher fundraising returns.

A new Bank of America report found that 28% of wealthy donors stop giving to a nonprofit that they supported in the previous year.

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What’s New in Year-End Giving

What’s New in Year-End Giving?

By Lapa Three new realities distinguish 2021 year-end giving. Engaging these new realities can significantly increase your year-end giving drive. They are…. You can now add a “donate” button to your Zoom events. Donor-advised funds have grown to gargantuan levels. Engaging giving circles should be a part of your strategy. While the fundamentals of year-end giving still apply, and I describe them in great detail here, 2021 also brings us three unique approaches for you to capitalize on, literally. Zoom Donate Button The new Zoom donate button is similar to Facebook’s donate button—but with a key difference. If donors give

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#GivingTuesday You Have A Decision to Make

#GivingTuesday: You Have A Decision to Make

Just six weeks away, #GivingTuesday (GT) will take place on Tuesday Dec. 1st. This day of global giving has grown into an impressive movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity. The average online gift was $111.

It may be an opportunity for you to leverage your community giving, but you will have to decide if it’s worth your attention.

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A Comprehensive Guide to Your Year-End Drive

A Comprehensive Guide to Your Year-End Drive

By Lapa The most lucrative fundraising months of the year are now upon us: September through year-end. The heat is on. Are you ready? Two year-end appeal letters are required, not just one. The donor should receive the first appeal on the Monday before Thanksgiving, and the second on December 26th. The second letter is sent exclusively to those donors who have not yet replied to the first appeal. Allow me to explain. With the fast pace of the holidays, if you don’t give your donors a few gentle reminders, your appeal is likely to get overlooked. One of the

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It’s Permanent Does Your Year-End Fundraising Drive Include IRA Owners Over Age 70.5

It’s Permanent: Does Your Year-End Fundraising Drive Include IRA Owners Over Age 70.5?

By Lapa With the new tax reform law in place, the ability of your donors age 70.5 and older to donate the distribution from their Individual Retirement Accounts (IRAs) to charity has been made permanent. This is good news. Previously the provision was tenuous and had to be renewed every year. Let me explain. Required Minimum Distribution (RMD) The donor’s required minimum distribution is the minimum amount that he or she must withdraw from their account each year. The IRA holder generally must start taking withdrawals from their IRA, SEP IRA, SIMPLE IRA, or retirement plan account when age 70.5

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