There is a definite flow of philanthropic revenue, peaks, and valleys, throughout the year, distinct times, like the last quarter, when more donor giving is realized. You have to understand when those moments are, and what activities work best to capture the most revenue.
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Editor’s Introduction: Nikkia Johnson’s blog post is direct by necessity. We do not mean to offend by some of the language. Sometimes great teachers need to get our attention to breakthrough to a truth. This post is important because Nikkia is speaking from her experience, she is sharing a grassroots community-centered perspective, and because her voice as a Black women is often muted within the professional field of fundraising.
Knowing giving trends is essential for keeping your fundraising program fresh. This is especially true in a constantly-changing philanthropic space.
Understanding these trends is essential for you to adapt your strategies and identify areas for improvement. If you’d like my feedback on your adapted annual fundraising plan, send it to me here.