Laurence Pagnoni, MPA


Laurence Pagnoni, MPA

Specialties: Finding donors where none exist. Laurence is a master of advanced fundraising strategies who has never forgotten that the fundraiser’s product is the organization’s programs and services. His passion is finding the sweet spot where strategy, outcomes, culture, and development meet to ignite a rocket under a nonprofit, which he has done for many organizations.


Dr. Martin Luther King, Jr.; Saul Alinsky; and my teachers, especially Peter Drucker, Daniel Berrigan, S.J., and Dr. Gerry May

Credits and Affiliations

Laurence was the executive director of three nonprofit organizations. He has been a faculty member of New York University’s Heyman Center for Philanthropy and Fundraising, and he coaches a group of nonprofit executive directors with the Rutgers Business School’s Institute for Ethical Leadership. A longstanding member of the Association of Fundraising Professionals (AFP), Laurence has served on the AFP Planning Committee for Fundraising Day in New York City and teaches workshops on fundraising and management topics. Laurence received his MPA from the NYU Wagner School of Public Service.

“Fundraising is not theory, magic, wishful thinking, or manipulating your address book: It is building thoughtful relationships with donors. You analyze the agency’s culture to devise fundraising strategies that work with the culture and are the most lucrative. Sometimes the culture has to catch up to the strategy. You also have to maintain an ongoing dialogue with the most important donors and, of course, cultivate new ones. But if you pay attention to these things, you will wind up with a better organization. And more money!”