Your fundraising work may need to incorporate an international day of online giving set to take place this May 5th as organized by GivingTuesday.
The day is called #GivingTuesdayNow and has been created in response to the COVID-19 pandemic.
The event will be focused on mobilizing a global network of leaders, private-sector and philanthropic partners, and generous individuals to take action on behalf of first responders and frontline workers, including nonprofits and community-based organizations working to feed, house, educate, and support people impacted by the rapid spread of the novel coronavirus. Here is the press release.
You may be hesitant about fundraising in general right now because of high unemployment and the fragility of many people’s health. I empathize with your concern. Thoughtfully convey that concern to your donors and explore if they want to donate. It’s best not to decide for them. I explain my full reasoning here.
Fundraising activities will allow you to successfully serve your clients through this pandemic (it will take at a minimum 18-24 months to develop a vaccine, and then it has to be produced and distributed) and you have to have the revenue you need to implement and advance your mission.
Have faith in in your donors. They cared about you before this pandemic and, if thoughtfully cultivated, they’ll care afterward. Avoiding them now will just exacerbate a bad situation.
This fast approaching spring drive will require you to mount an online campaign with less time than is ideal.
To be ready for #GivingTuesdayNow, here are three steps to take immediately.